Market entry strategy for international solar manufacturer

Market entry strategy for international solar manufacturer

This report outlines the assessment that Greentech conducted for Magen Eco-Energy, an Israel based manufacturer of polymeric Solar Water Heaters. The purpose of the assessment was to understand if India is a good market to enter and set up a distribution network. A detailed assessment of the Indian market for solar water heaters is also included in the report, along with its potential and the zones that could be the biggest market. The report concludes that there is high market potential, high growth rate, and significant installations in the next 7-8 years making India a good market for Magen to enter with a long-term strategy.